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Tariff Explanation

Print Media

Customs Today total print runs 10,750 copies per week.

 

Dimensions

Number of Columns : 6 Columns
Length of Columns : 36 Centimetres
Width of Columns : 4.125 Centimetres
Paper used : High Quality Imported 60 GSM
Printing process : Offset

Website

Statistics about Customs Today Website

Time Span  

Hits

Average Hits : 25,000 to 30,000
At any given week span : 160,000 to 180,000

Page Dimensions with Calculations of Rate

These are given as examples to set standards.

Explanation for Basic Rate:

Type

Size

Calculation

Rate

Full Page 36cms x 6col 216cc x Rs. 750/- Rs. 1,62,000/-
Half Page 18cms x 6col 108cc x Rs. 950/- Rs. 1,02,600 /-
Quarter Page 20cms x 3col 60cc   x Rs. 950/- Rs. 57,000 /-
Other-1 15cms x 3col 45cc   x Rs. 950/- Rs. 42,750 /-
Other-2 10cms x 2col 10cc   x Rs. 950/- Rs. 9,500   /-
Horizontal Strip 5cms   x 6col 30cc   x Rs. 950/- Rs. 28,500 /-
Vertical Strip 20cms x 1col 20cc   x Rs. 950/- Rs. 19,000 /-

 

Explanation for Premium Rate: (Color/Position)

Type Size Calculation Rate Rate + Premium
Front Page Strip 5cms x 6col 30cc x Rs. 950/- Rs. 28,500/- 28,500+150%(Color)+100%(Front)=Rs. 99,750/-
Back Page Strip 5cms x 6col 30cc x Rs. 950/- Rs. 28,500/- 28,500+150%(Color)+50%(Back)=Rs. 85,500/-
Quarter Back Page 20cms x 3col 60cc x Rs. 950/- Rs. 57,000/- 57,000+150%(Color)+50%(Back)=Rs. 1,71,000/-
Page 3 20cms x 3col 60cc x Rs.950/- Rs. 57,000/- 57,000+35%(Special Page) =Rs. 76,950/-

Explanation for Classified Rate:

Type

Size

Calculation

Rate

Classified normal  words 20 words 20 x Rs. 39/- Rs. 780/-
20 normal + 10 bold words 20 words + 10 bold words 20 x Rs. 39/- + (10 x Rs. 39/- + 100%) Rs. 1,560 /-

 

2013-12-07
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