ZURIOCH: Normally we announce price increases” Virginie Barras, marketing coordinator for the 4 Valleys ski area, which includes Verbier, told the Swiss newspaper Le Matin. Next ski season however prices will go down. “We must respond to two big challenges with the strong franc and declining numbers” she added.
According to the interview the ski resort, inspired by the airline Easyjet, wants to stimulate demand outside weeks of peak demand by lowering prices. Outside peak periods such as Christmas and New Year, a Verbier pass will set you back CHF 60 instead of CHF 66 and a pass for all 4 Valleys CHF 64 instead of CHF 71. Discounts of 5% will also be offered to those who order tickets 10 days or more in advance.
Last season’s prices were CHF 71 for a one day adult pass for the 4 Valleys and CHF 66 for Verbier so prices during peak periods remain unchanged. In addition, the 5% discount for early booking is not new. It was introduced last season.