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Swiss Coop & Migros compete on a new retail concept

Swiss Coop & Migros compete on a new retail concept

ZURICH: According to Coop more and more people are eating neither in a restaurant nor at home, choosing instead to eat takeaways. The supermarket has decided to open stores under the brand “Coop to go” to cater to this growing demand. The first store was opened in Zurich’s main train station on Wednesday and will be followed by 49 others to be opened over the next five years. Further stores are planned in Zurich and Zug next year with nothing yet in the pipeline for French-speaking Switzerland.

Coop is targeting mainly young people. In 2014 the Swiss spent CHF 2.6 billion on takeaway food. Migros, the largest retailer in Switzerland, has not overlooked this growing market. A new Migros “My Way” store opened last week in Bern and a “Migro-Express” opened recently in the centre of Fribourg. Both stores are based on a similar concept. Rather than applying a national formula, Migros is allowing its 10 regional cooperatives to develop their own concepts tailored to their local markets.