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MTN South Africa appoints new COO

MTN South Africa appoints new COO

CAPE TOWN: Enzo Scarcella is leaving his chief marketing officer post at Telkom to be MTN South Africa’s new chief operating officer. The telecommunications company said he will assume the role on December 1. He was also previously managing executive of marketing at Vodacom.

A company statement said he “has extensive brand and marketing experience‚ and has worked in the broadcasting‚ retail and fast moving goods industries”.

“He served as brand manager for South African Breweries and Guinness in the United Kingdom‚ and worked at Edcon and M-Net where he served in the role of strategy and marketing executive and marketing executive respectively‚” it added. Scarcella holds a Bachelors of Arts (Honours) degree from Harvard University and a masters qualification from Cambridge University.

MTN South Africa chief executive officer Mteto Nyati: “As we strive to achieve our strategic objectives of driving business growth‚ transforming customer experience and overhauling employee engagement‚ it is important that we have right individuals in place that will help us increase our market share in non-voice services and strengthen our foothold in adjacent sectors.”