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Mobile Embrace launches UK database, which includes details for 43m consumers

Mobile Embrace launches UK database, which includes details for 43m consumers

LONDON: Mobile Embrace has expanded its UK performance marketing operations with the launch of one of the largest consumer databases in the United Kingdom, which includes details for 43 million consumers.

THE database is made up of opted in consumers, meaning the consumers have given full permission to receive information from potential marketers. This adds significant value to the database, as it is both permission based and compliant with the individuals that are being marketed to.

The database was amassed by Marketing Punch Data, a new single customer view business developed by Marketing Punch, that links various proprietary and partner data sources together, allowing access to an extensive range of consumer targeting information for supply to marketers.