DELHI: Microsoft announced an exchange offer for existing Asha, a brand formed under erstwhile Nokia which was recently acquired by Microsoft, consumers with the aim of offering the latest OS experience to its consumers through the Lumia 435 for India.
The offer will enable existing Asha consumers to upgrade to a brand new Lumia 435. The ‘Smart Exchange’ offer as Microsoft calls it is valid from till April 15, 2015 or till stocks last across the country, giving existing consumers of Asha 500, Asha 501, Asha 502 and Asha 503 an assured discount of Rs. 1,500/ and an assured discount of Rs. 1,000/ for Asha 305, Asha 306, Asha 308, Asha 309, Asha 310 and Asha 311 consumers. This discount is applicable on MRP of Lumia 435 which is Rs. 5,999/.
In a drive to make the deal more popular, Paytm, India’s largest mobile payments service will offer all Lumia 435 owners Rs. 1,250/ cash back of recharges through the Paytm app during the offer period (Rs. 250 per transaction). The Lumia 435 came to the market in February and is the cheapest of the Lumia options available.