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Freedom Finance becomes Zmarta group and Entersthe German market

Freedom Finance becomes Zmarta group and Entersthe German market

BERLIN: Zmarta Group will be the new corporate name of the company group including brands such as Zmarta and Freedom Finance, who have offered loan brokering services since 1999. Zmarta Group also expand their operations to Germany, as well as broadening their service offer to include comparison and brokering services related to savings, credit cards and insurance.

In 2013, Zmarta Group, at the time called Freedom Finance, was acquired by H.I.G. Capital. In conjunction with the acquisition a new strategy was laid out with the aim of creating Northern Europe’s leading digital brokering service within consumer finance. In February earlier this year, as part of the new strategy, the consumer finance platform Zmarta was launched in Sweden. This was followed by launches in neighboring countries Finland and Norway where the company already had an established presence through Freedom Rahoitus and Centum respectively.

The move towards greater digitalization is the biggest challenge for our industry. With the launch of Zmarta we not only meet this challenge, we take a leading position, both in Sweden and internationally. It only seems natural that the corporate name mirrors this investment”, says Björn Lander, CEO, Zmarta Group.

Zmarta Group now expand their operations further through the launch of Zmarta in Germany. With the digital platform the company hope to establish itself quickly on the German market.