LONDON: Domino’s has launched a dedicated button for one-press pizza ordering and delivery.
Launched on Monday initially in the UK, the device, called the ‘Limited Edition Easy Button’ even comes in a miniature takeaway pizza box.
Once the button is synced with the company’s mobile app and the user’s details — favorite toppings, payment details and address, of course — have been saved to Domino’s website — each press will summon a pizza to the door.
However, there’s a catch. If you want a button, you’ll have to win it via a social media competition that Domino’s is launching in December. And for those that can’t wait, a virtual version of the physical button was also added to the Domino’s app on Monday for one-press ordering.