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Denmark seeks enhance trade ties with Pakistan

Denmark seeks enhance trade ties with Pakistan

ISLAMABAD: For the first time ever, seven Pakistani textile companies will be participating in a delegation visit to Denmark for new business opportunities and partners. The visit has been arranged and supported by the Trade Council of the Embassy of Denmark in Pakistan in collaboration with the Danish Fashion and Textile Association.

Assar Qureshi, Commercial Counsellor of the Danish Embassy, who will be leading the delegation visit, was delighted that the delegation, which consists of some of Pakistan’s most renowned and well-established companies, would be meeting some of the top Danish textile companies and tapping in on existing and potential resources, technology, knowledge and market opportunities.

He stated that the real potential for trade between Denmark and Pakistan was significantly higher than the current trade volume of around $450 million.“Pakistan is a fast growing economy and predicted to have growth rates well above 5 percent until 2020. In addition, Pakistan’s access to GSP Plus has substantially increased the scope for EU textiles companies to import high quality products at competitive price, while Pakistani exporters have been granted duty free access to EU.

We want to ensure that both Denmark and Pakistani companies can find partnership opportunities and avail maximum benefits from such an amazing window of opportunities”, stated Ansar Qureshi.

He also said that among Pakistan’s advantages are an abundance of raw material, CSR focused business strategies, relatively inexpensive and well-qualified labour, state-of-the-art vertically integrated textile set-ups, and design expertise. Ansar Qureshi shared that this delegation visit was expected to be the first round of more business delegation visits in near future – not only from Pakistan – but also continuing to bring Danish companies to Pakistan.

Mehreen Obaid, Managing Director of Towellers Limited Pakistan and member of the visiting delegation also expressed strong potential in establishing manufacturer and retailer partnerships in Denmark.

She stated that Pakistan was billed as one of the most attractive textile manufacturing destinations in the region due to its ability to produce yarns and fabric within the country, includingan inexpensive and productive labour force allowing for quality manufacturing at affordable pricing.

Mr. Thomas Klausen, Director of Danish Fashion and Textile Association is also looking forward to the delegation visit. “We are truly honored to be hosting such a prominent delegation in Denmark. The delegation consists of some of Pakistan’s leading companies, whom we anticipate receiving and introducing them to our Danish members.