COPENHAGEN: The Danish retailer Dagrofa has revealed its 2014 results, reporting revenue of DKK 19,628bn alongside a loss of DKK 318m , versus a 2013 loss of DKK 272m . Elsewhere, Dansk Supermarked is continuing with the renovation of its Bilka hypermarkets to the ‘future Bilka’ concept.
Commenting on the performance, Per Thau, CEO of Dagrofa said, ‘For our retail business 2014 was a year of intense price competition. However, even if the market has had zero growth, we have managed to strengthen and grow our discounter KIWI, as last year was the fastest growing supermarket chain. We have as planned continued to invest in business and streamline and optimize our organization. In addition, we launched a new growth strategy and a new retail strategy to be implemented this year.