COPENHAGEN: Denmark’s largest coffee shop chain Baresso has been sold to the international investment company JAB Holding. Baresso Coffee has opened a total of 47 coffee shops in Denmark since it was founded in 2000 by Kenneth Luciani, who is pleased with the deal.
“Due to our strong brand, relevant locations and our barista-driven culture, we are proud to have attracted one of the world’s largest privately-owned and long-term investors in branded speciality coffee,” Luciani said. “Along with our fantastic colleagues, we look forward to further developing Baresso and serving the best barista-made coffee in Denmark.”
Luxembourg-based JAB Holding just recently also acquired the Swedish coffee chain Espresso House – maintained that Baresso complemented the company’s portfolio of leading premium coffee retailers.